CoreMedia Experience Platform Digital Experiences with AI-Powered Content Management

]init[ and CoreMedia share a long history of success: For over 20 years, we have been delivering sophisticated CMS projects for companies that demand more than the standard. Our mission: to provide solutions that deliver a clear competitive advantage and meet the needs of users today and tomorrow.

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Today’s digital world demands more than just content. It needs experiences that extend seamlessly across all channels and deliver real added value. The CoreMedia Experience Platform combines content management, customer engagement, personalization, and marketing automation into a powerful solution – optimized for SEO, ready for global markets, and equipped with cutting-edge features such as headless architecture, AI-powered personalization, and cloud integrations.

Together with CoreMedia, ]init[ develops simple yet efficient portal solutions that accelerate digital strategies. We rely on best-of-breed technologies to design information and service offerings that enable companies to delight their customers and clearly differentiate their brand from the competition. As an experienced agency, we handle the conception, implementation, and support of CoreMedia projects, ensuring sustainable success.

With AI-powered personalization, flexible integrations, and a high degree of adaptability, we create CoreMedia solutions that not only work today but will remain relevant tomorrow. This enables organizations to secure a sustainable ROI and lay the digital foundation for further growth.

  • Save time when publishing thanks to an intuitive drag-and-drop interface

    75 %

  • Increased revenue through AI-driven personalization across all touchpoints 

    20 %

  • Years of partnership between ]init[ and CoreMedia

    20+

  • Successfully implemented CoreMedia projects for ]init[ Enterprise customers

    150+

A dream team for CMS projects for over 20 years

We have been a CoreMedia Platinum Partner since 2014 – the highest partner status awarded by the Hamburg-based CMS provider. This status stands for fast results, reduced risk, and sustainable solutions, backed by maximum expertise and implementation strength. Only digital agencies with specially trained teams, years of experience, and comprehensive CMS expertise belong to this exclusive circle. For CoreMedia customers, this means: secure implementation, best practices, and a smooth rollout. As a Platinum Partner, we benefit from prioritized support, early access to product innovations, and direct collaboration with the CoreMedia development teams.

Current CoreMedia projects for prominent clients

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DIHK: World premiere for CoreMedia's AI KIO

The German Chamber of Industry and Commerce (DIHK) has completely revamped its website in collaboration with ]init[. The CMS upgrade marks the first use of the AI assistant KIO. It streamlines day-to-day editorial processes and helps ensure consistently high-quality content.

DIHK Benefits from the Advantages of an AI-Powered CMS
Frachtschiff

GTAI AI Search: ]init[ AI Platform and CoreMedia in Joint Use

We have implemented an AI search feature for Germany Trade & Invest (GTAI). It complements the website’s search function: companies can ask questions in natural language, receive reliable answers on trade and investment topics, and are directed straight to the appropriate contacts.

Smart search powered by our in-house AI platform
Company building of LGT Private Banking

LGT Private Banking: Website relaunch

How do you combine the traditional values of a private bank that is over 100 years old with the demanding expectations of clients for a modern website? This was the task we set ourselves in the relaunch project for LGT Private Banking.

Project LGT Private Banking
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Reaching the top with intelligent technology

A strong digital brand needs recognition value, should be contemporary and radiate consistency. We supported one of the world's largest futures exchanges, Eurex Frankfurt AG, in repositioning its online presence with state-of-the-art technologies and skillful UX design.

Read more about the Digital Facelift for Eurex Frankfurt
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From traditional specialist publisher to digital pioneer

With a tailor-made shop platform, Beuth Verlag revolutionizes the distribution of DIN standards with us.

Details of the e-commerce project for Beuth Verlag
Dockland in Hamburg

Relaunch of hamburg.de with CoreMedia CMS

A new beacon in the north: We’ve updated the City of Hamburg’s portal and are giving government agencies a new digital home. Thanks to CoreMedia’s new CMS framework, residents and visitors can find all the information and services they need quickly and easily in one place.

Multi-client CMS for the City of Hamburg's website projects

CMS Excellence with True End-to-End Service

Our CoreMedia team consists of 60 specialists in the areas of concept development, implementation, hosting, and editorial support for portals.

With a comprehensive digitalization portfolio, we cover the entire spectrum of successful CoreMedia projects: from consulting on the optimal use of the CMS, through the conception and design of the platform experience, technical implementation, and integration of third-party systems, to hosting in a secure private cloud. The platform supports modern API architectures such as GraphQL and enables developers to use custom code for tailored integrations and solutions.

We know how digital transformation works: We have already implemented over 150 large-scale projects using the CoreMedia Content Cloud – the leading headless CMS with a Multi-Experience Orchestration Engine. The technology optimally meets the requirements of large enterprises and complex organizations and is designed for scalability and the scale of demanding projects. The result: easy-to-use digital solutions for complex online editorial teams and the best possible user experience for all target groups. Integration with SAP, particularly the SAP Commerce Cloud, offers companies additional flexibility and real added value for their commerce strategy.

]init[ is one of CoreMedia’s closest partners and is known for its strong commitment to innovation in the digital experience. I am constantly impressed by how ]init[ translates its clients’ complex requirements into customized and efficient solutions using the CoreMedia Content Cloud.

Sören Stamer

CEO CoreMedia

Here's what we offer our CMS clients with CoreMedia

Put an end to content chaos: One platform for all channels

With CoreMedia’s hybrid headless CMS, you can create compelling content for any channel – from websites and apps to B2B platforms. Thanks to built-in SEO optimization, the smart integrated CoreMedia AI assistant “KIO,” Experience Preview, and Digital Asset Management, you stay in control at all times. Translation and localization features ensure that your messages reach audiences worldwide – accurately and consistently. CoreMedia Studio serves as the central tool for content creation and editing, offering an intuitive user interface for efficient workflows.

Focus on Omnichannel Experiences

Large enterprises often face the challenge of managing content consistently and efficiently across numerous channels, such as websites, mobile apps, and social media. This content chaos frequently leads to inconsistent brand messaging, time-consuming manual processes, and missed opportunities for personalization – all of which directly impact revenue and customer loyalty. This is exactly where the CoreMedia Content Cloud comes in: It enables true omnichannel orchestration that centrally manages all channels. As a modern Digital Experience Platform (DXP), CoreMedia seamlessly integrates various systems and significantly reduces the effort required for content management. Smart Content Management ensures that personalized, cross-channel content is efficiently created and delivered. The result: simplified management, consistent brand messaging, and a significantly improved user experience.

Personalization that works

Users expect personalized experiences. The CoreMedia Experience Platform delivers exactly that: AI-powered personalization, audience segmentation, and A/B/n testing dynamically adapt content and continuously optimize it. The platform uses user behavior to personalize and deliver targeted content in real time. With behavioral event tracking and an integrated Customer Data Platform (CDP), you gain valuable insights that sustainably increase your conversion rate. This brings personalized experiences to life and strengthens customer loyalty.

Marketing Automation for Maximum Efficiency

Automate your campaigns and orchestrate them across all channels. From customer journey management and lead scoring to email and SMS marketing – our platform transforms data into relevant messages that reach the right audience at the right time and place. The integration of digital ads ensures additional reach and performance. The focus is on continuously improving customer interaction and service quality to increase satisfaction and efficiency in the contact center. 

Conversational Commerce & Engagement

Delight your customers with genuine conversations. Whether it’s an AI chatbot, voicebot, live chat, or video shopping – we bring a personal touch to digital interactions. Combined with social messaging and a cloud contact center, you can create a customer experience that builds trust and accelerates purchasing decisions. Integrating and managing products and videos within the CMS enables interactive and shoppable content that takes the shopping experience to a whole new level. 

100+ integrations for maximum flexibility

The CoreMedia Experience Platform is compatible with your existing infrastructure. With over 100 integrations for content, data, automation, ads, messaging, e-commerce, and PIM, you can connect all relevant systems and create a central hub for managing your digital strategy. Seamless integration with leading e-commerce systems ensures an optimized shopping experience and a consistent customer journey across all channels.

A Look Over the Shoulder of Tobias Glaßner, CoreMedia Lead Developer

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Why choose the CoreMedia Experience Platform?

The CoreMedia Experience Platform stands out with features that deliver measurable benefits for your organization. It combines user-friendliness with technical flexibility, enabling your teams to create content faster, manage it efficiently, and deliver it effectively. The platform’s latest features – from AI-powered innovations to headless architectures and cloud integrations – offer significant advantages in terms of personalization, performance, and scalability. The implementation of the CoreMedia Content Cloud takes place in three clearly structured steps that guarantee a fast and smooth rollout:

Step 1: Content Cloud Implementation

With certified CoreMedia partners such as ]init[, integration into your existing IT environment is quick and seamless. The cloud-based platform reduces complexity and enables immediate, productive use – without long lead times. Thanks to support from Amazon Web Services (AWS), you benefit from a flexible, scalable infrastructure.

Step 2: AI-powered content optimization

The platform uses artificial intelligence to automatically generate metadata and process images. This allows it to identify target audiences and tailor content to specific personas and channels. This boosts relevance and increases your conversion rate. Developers can use custom code and modern APIs like GraphQL to build tailored solutions and integrations.

Step 3: Omnichannel Orchestration

With centralized management, you can ensure that content is delivered consistently across the web, mobile, social media, and other touchpoints. Workflows for different brands and locations can be managed in parallel – saving time and increasing efficiency. The platform is designed to respond quickly to market changes and adapt flexibly to new requirements.

Our CoreMedia experts are here to answer your questions

How quickly can a B2B portal be implemented with CoreMedia? What interfaces are available to meet specific requirements? And how does CoreMedia integrate artificial intelligence capabilities? You’ll find clear answers in our FAQs—covering everything from architecture and integration to personalization and SEO.

See our FAQ on CoreMedia implementation

What sets CoreMedia apart from other CMS platforms

The CoreMedia Experience Platform clearly stands out from other content management systems thanks to a unique combination of advanced technology and proven enterprise expertise. In a direct comparison with Adobe AEM, CoreMedia stands out in particular for its open architecture, flexible integration options, and a highly intuitive user interface, while both systems offer extensive features for large enterprises and complex organizations. For businesses, this means greater efficiency, increased flexibility, and a clear competitive advantage.

Get started on a CoreMedia project with ]init[ today

Revolutionize your digital experience with the leading content platform for enterprise customers. Leverage the benefits of the CoreMedia Content Cloud and the CoreMedia Experience Platform to sustainably improve your customer journeys and drive your digital transformation.

As a long-standing implementation partner of the Hamburg-based CMS provider, we bring additional implementation expertise to your projects as a Platinum Partner—delivering fast results, maximum flexibility, and a clear competitive advantage.

Talk to our CoreMedia experts about your specific requirements and discover how our platform can transform your customer experience.

Join us in shaping the digital society of tomorrow!

Anne Pohl, Business Developer at ]init[ AG

Anne Pohl

New Business

Other topics and projects

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FAQ on the CoreMedia Experience Platform

How quickly can a B2B portal be implemented with CoreMedia? What interfaces are available to meet specific requirements? And how does CoreMedia integrate artificial intelligence capabilities? You’ll find clear answers in our FAQs – covering everything from architecture and integration to personalization and SEO.

Your Questions, Our Answers on CMS Implementation
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Digital Experience Partner for leading companies

From corporate websites and intranets for formative digital experiences to efficient end-to-end platforms for business processes and cutting-edge solutions with AI as well as data analytics - our holistic portfolio helps companies to achieve a pioneering role in their industry.

High-impact projects for B2B and business
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]init[ once again ranks among the top 3 in the 2026 Internet Agency Ranking

In the BVDW Internet Agency Ranking, ]init[ once again took third place and secured two second-place finishes in the sub-rankings. This success demonstrates that the end-to-end approach resonates with the market.

Our position in the ranking