Digital Experience Partner for leading companies Progress and success with simple solutions

From corporate websites and intranets for formative digital experiences to efficient end-to-end platforms for business processes and cutting-edge solutions with AI as well as data analytics - our holistic portfolio helps companies to achieve a pioneering role in their industry.

Ein Team bespricht sich.
init gewinnt Etat des NABU für Website Relaunch
Eine Mitarbeiterin erstellt ein Webdesign.
Ein Mitarbeiter arbeitet am PC-Arbeitsplatz.
Zwei Mitarbeiterinnen arbeiten an einem Wireframe-Board.

Successful companies actively use digital technologies to evolve their business models, rather than merely reacting to change. Yet there is often a gap between ambition and implementation: outdated systems, limited resources in marketing and communications teams, and a lack of an AI strategy.

] init[ bridges this gap. As a full-service partner, we support companies in the industrial, automotive, and consumer electronics sectors from the initial idea through to ongoing operations. With a portfolio that covers all disciplines of digital transformation under one roof, we are your trusted partner with over 30 years of expertise in the industrial, automotive, and consumer electronics sectors. We also offer robust solutions for successful projects in the field of digital finance.

Long-standing client relationships, top rankings in the 2026 Internet Agency Ranking, and outstanding performance in the Lünendonk Rankings prove it: we are among the most effective digital specialists for B2B companies.

  • Locations in Berlin, Hamburg, Leipzig, Mainz, Cologne and Munich (+ Subsidiaries in Berne and Porto)

    10

  • Digital-Experts

    1.300

  • B2B clients since 2020

    30

  • Projects since 2020

    More than 100

Excellent projects for sector leaders

Company building of LGT Private Banking

LGT Private Banking: Website relaunch

How do you combine the traditional values of a private bank that is over 100 years old with the demanding expectations of clients for a modern website? This was the task we set ourselves in the relaunch project for LGT Private Banking.

Project LGT Private Banking
Logo of Continental AG against a yellow background.

Successful internal and external communication

Continental develops technologies worldwide that network mobility and thus make life smarter and safer. To showcase this successful work in corporate communications, we restaged the digital brand with a new corporate website and corporate intranet.

Insights into our projects for Continental
An architect completes a mockup of a building.

From traditional specialist publisher to digital pioneer

With a tailor-made shop platform, Beuth Verlag revolutionizes the distribution of DIN standards with us.

Details of the e-commerce project for Beuth Verlag
Logo of BSH Home Appliances in front of an orange-red colored background.

Digital corporate culture for employees

The more than 62,000 employees of BSH Hausgeräte now have a digital platform for internal communication that they can help shape and that meets the requirements of a modern working environment. Together with BSH Corporate Communication, we received the Inkometa Award 2022.

Insights into the project for BSH Hausgeräte
A laptop with a data dashboard with various graphs and performance indicators from the stock market environment. A person's hand is typing on the keyboard.

Reaching the top with intelligent technology

A strong digital brand needs recognition value, should be contemporary and radiate consistency. We supported one of the world's largest futures exchanges, Eurex Frankfurt AG, in repositioning its online presence with state-of-the-art technologies and skillful UX design.

Read more about the Digital Facelift for Eurex Frankfurt

Full-Service for a strong impact

Ambitious digital projects rarely fail because of the idea itself, but often because of the execution. Too many service providers deliver concepts but no finished solutions. ]init[ combines both: We plan the implementation from the very first strategy meeting and take responsibility for the outcome.

Our end-to-end approach combines strategic consulting, user-centered design, technical development, and reliable operations. We support our clients from the initial idea through to ongoing operations. With a portfolio that delivers strategy, design, technology, and content all from a single source. No communication gaps between service providers. No half-baked concepts. Just solutions that work and are easy to use.

Strategy and Direction

Digital transformation succeeds when the direction is right. Our consultants work with you to develop digitalization strategies, roadmaps, and change management concepts that are fact-based, implementation-oriented, and tailored to your industry. We understand the requirements of CDOs and CMOs at leading companies and speak their language.

  • Digital Strategy & Roadmapping 
  • Change Management
  • Business Case Development
  • AI Strategy Consulting
  • IT Security Concepts

Concept Development, Design, and Content

Digital offerings are effective when they’re immediately understood. Our UX teams develop user-centered concepts that meet the needs of your target audiences—even the unspoken ones. Our in-house content team produces clear, targeted content that delivers results—across a wide variety of formats.

  • UX/UI Design
  • Service Design
  • Content Production
  • AI-Powered Creative Services
  • Web Analytics
  • Digital Marketing & SEO
  • Generative Engine Optimization (GEO)

Technology That Delivers

We deliver on our promises. To do so, we work with a future-proof technology stack, base our services on decades of experience, and draw on a broad network of partners that includes leading providers and technologies such as CoreMedia, Magnolia, Contentsquare, PEGA, TYPO3, and IONOS. This enables us to develop corporate websites, intranets, e-commerce platforms, and AI applications that scale. Our in-house AI development framework enables flexible solutions for AI chatbots, digital assistants, and AI-powered process automation.

  • CMS Implementation (CoreMedia, Magnolia, TYPO3)
  • E-commerce Platforms
  • AI Applications & Chatbots
  • API Integration
  • Customer Data Platform (CDP)
  • Marketing Automation

Reliable Operation, Lasting Success

A digital offering is only as good as its operation. At our in-house, certified data center, you benefit from high security standards, clear processes, and an infrastructure designed for availability, data protection, and future-proofing. We take responsibility—so you can focus on your core business.

  • Hosting & Operations in Our In-House, Certified Data Center
  • Support & Maintenance
  • Editorial Services
  • Training
  • ITSM Processes

Prolific success for excellent work

  • Internet agency ranking

    2st place sub-ranking ‘Digital transformation and strategy’. 2nd place sub-ranking ‘Platforms’. 3rd place overall ranking.

  • Lünendonk study Digital Experience Services

    15th place in the overall ranking. 4th place in the sub-ranking of digital agencies that generate at least 75 per cent of their revenue with digital experience services.

  • German Brand Award

    We were honoured twice as winners for outstanding digital brand success with our projects for BSH Hausgeräte and LGT Private Banking.

  • Best Managed Companies Award 2024

    Recognised as an outstandingly managed company in the disciplines of strategy, productivity and innovation, culture and commitment as well as finance and governance.

  • Red Dot Design Award

    The design and creative achievement for the DEUTZ AG Connect app is honoured in the ‘Mobile App’ category.

  • Inkometa Award

    We win the award for digital impulses in internal communication with BSH Hausgeräte in the Social Intranet & Collaboration Intranet category.

Want to know more? Let's talk about how we can advance your company digitally!

Stephan Stechow, B2B Consulting Lead bei der ]init[ AG

Stephan Stechow

B2B Consulting Lead

+49 151 5115 8963

Other areas in which we are making a difference

Internet Agency Ranking 2026 logo

]init[ once again ranks among the top 3 in the 2026 Internet Agency Ranking

In the BVDW Internet Agency Ranking, ]init[ once again took third place and secured two second-place finishes in the sub-rankings. This success demonstrates that the end-to-end approach resonates with the market.

Our position in the ranking
Kai Lohberger (Senior Lead Sales Manager B2B), Harald Felling (Chief Executive Officer), Stephan Stechow (Senior Lead Sales Manager B2B)

Kai Lohberger and Stephan Stechow are driving B2B business forward

We are realigning our portfolio for the private sector and making our experience with complex digital projects for the public sector more widely available. B2B companies benefit from secure platforms, AI-enabled architectures, and end-to-end implementation – from design through to operation.

New leadership duo bolsters ambitions in the B2B market
Person arbeitet am PC-Arbeitsplatz

Generative Engine Optimization (GEO): How to Increase Your Visibility in AI Searches

Generative AI is transforming search: Answers appear directly in the search results – often without a single click. This presents large organizations with a new challenge: Visibility arises where AI agents recombine and paraphrase content.

Thinking beyond traditional SEO
Person arbeitet am PC-Arbeitsplatz

CoreMedia Experience Platform

]init[ and CoreMedia share a long history of success: For over 20 years, we have been delivering sophisticated CMS projects for companies that demand more than the standard. Our mission: to provide solutions that deliver a clear competitive advantage and meet the needs of users today and tomorrow.

A Strong Partnership for Leading B2B Platforms
Company building of LGT Private Banking

LGT Private Banking: Website relaunch

How do you combine the traditional values of a private bank that is over 100 years old with the demanding expectations of clients for a modern website? This was the task we set ourselves in the relaunch project for LGT Private Banking.

Project LGT Private Banking
Symbolbild

Förderlotse Wachstumsmärkte: AI Platform for the Federal Government

Find the right funding faster with AI: At the heart of the project is an AI chatbot that guides companies to suitable funding and financing programs in just a few steps.

Full-service project with a focus on AI
Logo of BSH Home Appliances in front of an orange-red colored background.

Digital corporate culture for employees

The more than 62,000 employees of BSH Hausgeräte now have a digital platform for internal communication that they can help shape and that meets the requirements of a modern working environment. Together with BSH Corporate Communication, we received the Inkometa Award 2022.

Insights into the project for BSH Hausgeräte
Logo of Continental AG against a yellow background.

Successful internal and external communication

Continental develops technologies worldwide that network mobility and thus make life smarter and safer. To showcase this successful work in corporate communications, we restaged the digital brand with a new corporate website and corporate intranet.

Insights into our projects for Continental