]init[ once again ranks among the top 3 in the 2026 Internet Agency Ranking
In the BVDW Internet Agency Ranking, ]init[ once again took third place and secured two second-place finishes in the sub-rankings. This success demonstrates that the end-to-end approach resonates with the market.
The Internet Agency Ranking is considered the most important industry barometer for the German digital agency landscape. In 2026, 129 agencies participated in a market characterized by consolidation and increasing competitive pressure. ]init[ once again secured a top-three position in the overall ranking. In the sub-rankings for “Digital Transformation & Strategy” and “Platforms,” ]init[ took second place in each category.
This ranking reflects our strong commitment to end-to-end solutions. With growth areas such as AI, data-sovereign cloud services, and information security, as well as our entry into the healthcare sector, we have set an important course for 2025. I am pleased that our portfolio strategy is proving effective and that customers trust our digital expertise.
Chief Executive Officer
The acquisition of the HBSN Group in the spring of 2025 opened the door for ]init[ to enter the healthcare sector. With clients such as MD-IT, AOK Saxony-Anhalt, and the Baden-Württemberg State Health Office, the sector is now a strategic core market that complements the company’s presence in the public sector and the B2B market.
Another growth driver is the newly formed go-to-market organization, which structures customer access across business domains, thereby significantly accelerating access to technical expertise and further ensuring impact-driven, efficient project implementation.
A Guide for the Industry: The BVDW's Internet Agency Ranking
The Internet Agency Ranking has been published annually since 2001 as a joint project of the German Digital Economy Association (BVDW), HighText iBusiness, Horizont, and werben & verkaufen.
It highlights a key segment of the digital value chain. For companies seeking a suitable digital agency, it offers a comprehensive overview of the industry’s leading providers. For agencies, participation provides valuable insights into their own market position and supports the further development of services and expertise.
For organizations, potential employees, and partners, a placement in the Internet Agency Ranking is a visible sign of future viability.
Your contact for media inquiries
![Sascha Lansmann, Senior Lead Corporate Communications at ]init[ AG](/sites/default/files/styles/is_contact_xs_3x/public/imce/init-sascha-lansmann_0.webp?h=550c8d50&itok=xim1JTiR)
Sascha Lansmann
Principal Communication Manager
+49 30 97006 759
![v.l.n.r.: Rainer Schumacher (Beirat ]init[, zuvor Geschäftsführer der HBSN-Gruppe) Julia Läkemäker (Chief Operating Officer der ]init[ AG), Dr. Eckart Pech (Vorsitz der Geschäftsführung der HBSN-Gruppe), Harald Felling (Chief Executive Officer der ]init[ AG), Tobias Niemann (Beirat ]init[, zuvor Gründer und Geschäftsführer der HBSN-Gruppe)](/sites/default/files/styles/is_teaser_row_xxl/public/imce/init/hbsn-verbindung-init-teaser.webp?h=920929c4&itok=g3i8cz16)
