360-Degree Communication Strategies, campaigns, and content for complex topics

Hundreds of messages bombard us every day. We ensure that our clients’ messages still get across effectively. Through holistic, target-audience-specific, and cross-media communication – for the advancement of society.

Eine Frau scribbelt auf einem weißen Blatt. Das Wort "Slogan" ist zu sehen.

Drei Mitarbeiter:innen besprechen sich am Arbeitsplatz mit Blick auf einen Monitor.

Ein Mitarbeiter schreibt am Arbeitsplatz einen Text.

Eine Mitarbeiterin arbeitet an einem Board. Es sind Wireframes und Noitzzettel zu sehen. Das Board ist mit "Storyboard" überschrieben.

Communication is essential for our clients in government and public administration. Their issues and solutions are often complex. It’s not enough to simply provide a technical solution – we also need to communicate and explain how to use it. Our clients are in the public eye and have a wide variety of target audiences – ranging from information for all citizens to topics for subject matter experts. In this environment, speed and thoroughness are absolutely essential.

Focus on Target Audiences

For us, the process begins with the target audiences and stakeholders. We identify their interests, demographics, and communication habits. To do this, we analyze statistics or conduct user surveys. Based on these insights, we design the appropriate communication strategy.

Comprehensible and High-Reach Content

We present complex information in a clear and engaging way. And we place it in the right places. With our campaigns, we make socially relevant topics visible and successful.

Cross-media content

Our editorial teams work across multiple media platforms. We ensure the perfect mix of text, images, social media, video, animation, and infographics. We take data protection and political considerations into account and are specialists in accessible communication.

We want the eSociety to become a reality for everyone as soon as possible. That’s why we develop target-audience-specific content strategies right from the start. This way, our clients can be sure that their messages are getting through – ensuring that forward-looking digital solutions deliver their full social value.

Sebastian Gievert

Principal Content Editor

Our Expertise

01

Tailored Communication

We stay on top of trends, understand politics, and know where the conversation is happening. We use our expertise to raise awareness of issues among the relevant target audiences.

02

Keeping the big picture in mind

We develop a comprehensive strategy that serves as the basis for content guidelines. As a result, our clients impress their audiences with clear and consistent communication.

03

All channels and formats

We design channels and formats that perfectly resonate with target audiences. The content we produce for thematic worlds and campaigns is both accessible and creative.

04

All in one place

We offer our clients a comprehensive digital transformation package: as an experienced IT service provider, we develop digital solutions and deliver the right campaign to go along with them.

Our services for your communication needs:

Communications Consulting and Strategy
Cross-Media Content Production
Content Management
Search Engine Marketing
Performance Marketing
Social Media Campaigns and Content Management
Experience Design
Accessible Content (Plain Language, Sign Language)

Join us in shaping the digital society of tomorrow!

Anne Pohl

New Business

Current Projects and Topics

#ichwillfair: Sustainability on Instagram

On behalf of the German Society for International Cooperation (GIZ), we are using a data-driven paid media campaign and an integrated content strategy to raise awareness among a young audience about the importance of fair supply chains and provide sustainable tips for everyday life.

Here's what's behind the Instagram campaign

Printmaterialien der ElterngeldDigital-Kampagne des Landes Bremen auf einem Tisch.

Cross-media OZG marketing for the State of Bremen

Innovative online services make it easier for many citizens to interact with government agencies – but they also need to be marketed effectively. For the Free Hanseatic City of Bremen, we implemented an OZG marketing campaign that successfully raised awareness of ElterngeldDigital throughout the region.

Marketing for Digital Government Services

An African school class in the classroom. The teacher, standing in front of a blackboard, looks questioningly into the class. A student raises his hand.

Editorial work in the feel-good package

Worldwide content management for over 120 country offices, all from a single source. With a large team, we are responsible for this task so that the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH can carry out effective development cooperation.

This is how we support the online communication of GIZ

A young woman looks at her laptop. She is sitting in a light-filled room with a cup of coffee next to her on the desk.

Networking actors and staging successes

Behind the implementation of the Online Access Act (OZG) are many actors who need to exchange information and network. The Federal Ministry of the Interior and Community (BMI) counts on our understanding of clear content so that the sometimes very complex information on digitalization projects is available to everyone.

Mehr zur Redaktionsunterstützung für das Portal lesen

A camera with preview display films a panel discussion.

Moving image for all channels

Reppelling from a naval helicopter, with the German Meteorological Service on mountain peaks, behind the scenes of the digital poison. With our camera, we are close to the people who move our country.

Learn more about the services of our video unit