Create Digital Experiences that Inspire

Together with our clients, we find digital solutions that everyone can use and understand. Our experts for UX, design and content work together to create innovative campaigns and formats that optimally convey messages and highlight topics.

  • Service + Experience Design

    Our approach fuses customer journeys, in-depth user research and benchmark analyses to design groundbreaking UX/UI strategies. In this way, we create digital experiences for your users that inspire them with maximum quality of use.

  • Visual Design + Design Systems

    Create a unique digital identity with us by developing a consistent design language that is not only aesthetically pleasing, but also increases the efficiency and brand perception of your applications and solutions. From mock-up and prototype to corporate design.

  • Requirements Engineering

    Ensure a smooth project process with us and implement your vision precisely. From effective stakeholder dialog to professional requirements elicitation, precise specification and documentation.

  • Solution Specification

    Clear roadmaps for seamless implementation that perfectly meets your requirements. With precise process design, functional specifications and technical conceptual designs, we develop detailed solution specifications that transform your vision into a customized, high-performance digital solution.

  • Digital Content + Social Media

    We offer communication and channel strategies that are complemented by creative campaign management, target group-specific content creation in words, images and sound, and influencer campaigning. Reach your target group with us with the perfect message on the right platforms.

  • Video Production

    We are an established and experienced service provider for digital moving image communication in the public sector. Our mission: to translate topics and messages into creative and comprehensible formats, to support political agendas with communication and to provide target groups with precise information.

  • Digital Marketing

    Our digital marketing solutions combine digital KPI with performance marketing and search engine optimization to optimize your online visibility. With strategic channel management, we increase your reach and generate measurable success for your organization.

Discover more services

Join us in shaping the digital society of tomorrow!

Anne Pohl, Business Developer at ]init[ AG

Anne Pohl

New Business

Current projects and topics

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“Check Your Vibe!”: Digital Engagement and Campaign for the “Youth App”

How can young people get involved in society and politics? For the JFF – Institute for Media Education in Research and Practice – we developed an interactive engagement platform featuring a personality test and an accompanying campaign – from kickoff to launch in just two months.

DIALOG BOX Project with a Cross-Media Campaign
Person arbeitet am PC-Arbeitsplatz

Generative Engine Optimization (GEO): How to Increase Your Visibility in AI Searches

Generative AI is transforming search: Answers appear directly in the search results – often without a single click. This presents large organizations with a new challenge: Visibility arises where AI agents recombine and paraphrase content.

Thinking beyond traditional SEO
Printmaterialien der ElterngeldDigital-Kampagne des Landes Bremen auf einem Tisch.

Cross-media OZG marketing for the State of Bremen

Innovative online services make it easier for many citizens to interact with government agencies – but they also need to be marketed effectively. For the Free Hanseatic City of Bremen, we implemented an OZG marketing campaign that successfully raised awareness of ElterngeldDigital throughout the region.

Marketing for Digital Government Services
A man sits at a desk and uses the tablet for research. In the background you can see a large window with a view of a city.

Good design makes democracy

In a democracy, vital information must be equally accessible to all. A very user-friendly digital research tool from the Federal Ministry of Finance (BMF) for the federal budget fulfills exactly this requirement.

Get to know the Federal Budget Digital tool
An African school class in the classroom. The teacher, standing in front of a blackboard, looks questioningly into the class. A student raises his hand.

Editorial work in the feel-good package

Worldwide content management for over 120 country offices, all from a single source. With a large team, we are responsible for this task so that the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH can carry out effective development cooperation.

This is how we support the online communication of GIZ
The yellow-blue Ukrainian flag overlaid with the face of a woman.

From idea to launch in ten days

When setting up the Germany4Ukraine aid portal, things had to move quickly. With our extensive project experience in the public sector, we supported the Federal Ministry of the Interior and for the Interior (BMI) in this task in an agile and user-oriented manner.

Insights into the Germany4Ukraine project