Tailored eCommerce Solution
From traditional publisher to digital pioneer. 6 million visitors per year, 615,000 products, including 490,000 as on-demand content, 515,000 customers and around 1,200 orders per day - the Beuth Verlag web shop is in high demand among standardization experts from all sectors and professions.
The subsidiary of DIN has recognized digitization early. Today, 80 percent of national and international standards, technical rules and technical literature go about the digital counter. We also find, like our client, Beuth, that there is more - with a fully modernized shop platform.
The Duty: A harmonized CoreMedia CMS architecture
Building on Beuth's new digital sales strategy, an agile development team modernized the entire CMS architecture of the shop system from the ground up. The trick: Together with DIN and CoreMedia, we set the course for strategic content management within the entire DIN Group in a separate project. A perfect technological starting point for the relaunch of the shop.
The Choice: Tailored eCommerce platform
The product portfolio of Beuth Verlag is growing rapidly. Likewise are the expectations and wishes of the Beuth customers for a sophisticated customer journey and a seamless, integrated shopping experience on all touchpoints. Around 500 User Stories and a prototype created using the Atomic Design Principle formed the starting point for a highly agile development process. To respond directly to stakeholder feedback in the different sprints, Beuth's e-business team was tightly integrated with the project team, as were moccu's design experts and Peak Ace's SEO specialists.
A challenge that was well received by our CoreMedia developers: Beuth does not use e-commerce via connected shop systems such as Salesforce, SAP Hybris or Elastic Path. The DIN Group has an asset repository for standards and technical rules with DIN21, which integrates product data into the shop instance of the CoreMedia architecture in real time. In this respect, we were able to ignite a real fireworks display in the interface and third-party system integration to map the specific e-commerce requirements and business logic in CoreMedia CMS; starting with the optimized conversion funnel and shopping cart process, the enhanced commerce tracking with Google Tag Manager, Google Analytics and Hotjar until the integration of the Prudsys Recommendation Engine.
Advantages for the client
- Customer Centricity: The highly customized CoreMedia platform offers the best prerequisites for optimally supporting customers throughout their entire customer journey.
- Multi-channel commerce: Responsive layouts streamline the device-independent ordering and purchasing process.
- Efficient user guidance: Recommendation Engine and checkout processes help to increase shopping cart values, conversion rate and cross-selling potential.