Internet Agency Ranking 2025 ]init[ defends top positions

The most important industry barometer in the digital economy confirms our market presence and ability to implement end-to-end digitalization.

In the latest internet agency ranking published by the German Digital Economy Association (BVDW), we took 3rd place in the overall ranking for the fourth time in a row. We also occupy top positions in the sub-rankings "Digital Transformation and Strategy" (1st place) and "Platforms" (2nd place). The top rankings show: We think about digitalization holistically, implement it consistently in an end-to-end approach and create lasting added value for our customers with simple solutions.

Despite a challenging market situation for us, we have invested in growth areas such as our on-prem AI platform, data-sovereign cloud services and information security, thereby strengthening our end-to-end solution claim - particularly in our core industries, the public sector and healthcare. I am delighted that our portfolio strategy is taking hold and that customers are placing their trust in our digital expertise.

Harald Felling

Chief Executive Officer

About the Internet Agency Ranking

The Internet Agency Ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. is the industry barometer of the German Internet agency landscape. It has been published together with the cooperation partners HighText iBusiness, Horizont and werben & verkaufen since 2001. The BVDW thus sheds light on an important segment of the digital value chain and provides neutral orientation and guidance within the digital agency sector.

Your contact for media inquiries

Sascha Lansmann

Senior Lead Corporate Communication

+49 30 97006 759

Current projects and topics

v.l.n.r.: Rainer Schumacher (Beirat ]init[, zuvor Geschäftsführer der HBSN-Gruppe) Julia Läkemäker (Chief Operating Officer der ]init[ AG), Dr. Eckart Pech (Vorsitz der Geschäftsführung der HBSN-Gruppe), Harald Felling (Chief Executive Officer der ]init[ AG), Tobias Niemann (Beirat ]init[, zuvor Gründer und Geschäftsführer der HBSN-Gruppe)

]init[ expands its healthcare business with the acquisition of HBSN Group

HBSN Group is now fully owned by ]init[. This strategic combination creates a new market leader in digitalization for public administration and healthcare in Germany.

Joint force for the digitalization of society

Employees celebrate a success in the office! Confetti flies around the room, colleagues toast with champagne.

]init[ is a "Rising Star" in the ranking of providers of digital experience services

Our all-round expertise pays off. The Lünendonk study on Digital Experience Services (DXS) lists ]init[ among the top 25 service providers. With 14th place, we are moving closer to the top of the market.

Our ranking in the DXS ranking by Lünendonk

Gianni Lepore and Roberto Santovito, Managing Directors of Ironforge Consulting AG.

]init[ takes over Ironforge Consulting in Switzerland

We are expanding our international business in the public sector and supporting the Swiss consulting firm Ironforge to further develop its end-to-end digitalization portfolio.

Details of the acquisition of the Swiss company