]init[ is one of the fastest-growing providers of digital experience services.

In the Internet agency ranking, ]init[ achieved 5th place for digital communication on the central industry barometer of the BVDW. Digital fee revenues increased by 63 percent year-on-year to around 89 million Euros. With this purely organic growth, ]init[ sets itself far apart from the industry average in the Corona year of 2020.

Strongest year in the company's history

"2020 was the strongest year in our company's history. In our public sector core market, Covid-19 acts as a massive catalyst for the digitalization agenda," ]init[ CEO Harald Felling assesses the development. "The demand for our end-to-end service expertise has been and continues to be enormous. We are implementing numerous information and service solutions for the federal and state governments to help manage the consequences of the pandemic among a wide range of stakeholder groups." Another driver of the significant revenue growth is consulting and implementation projects within the framework of the Online Access Act (OZG) for federal ministries, subordinate federal authorities and state ministries. Furthermore, ]init[ was able to win important new clients in the private sector, such as Heidelberg Cement and Barmer.

Unbroken growth in subrankings

In the "Digital Transformation & Strategy" subranking, ]init[ also made a decisive gain to third place and improved to fourth place in the "Platforms, E-Commerce and Services" subranking. Gregor Költzsch, CBO of ]init[, comments: "Our holistic portfolio fits perfectly with the growing demand for digital full-service solutions. We offer our clients digitalization in the entire range as well as depth of services - far more than a classic digital agency." Looking to the future of the industry, he adds, "The convergence of strategic consulting, user experience and technological expertise will continue to grow. That's why we are continuing to invest in new platform technologies as well as areas of expertise such as data analytics and service integration."

About the Internet Agency Ranking

The Internet Agency Ranking, which is compiled annually by the BVDW, iBusiness and the advertising trade newspapers Horizont and W&V, has been regarded as an important benchmark for the digital economy since it was first published in 2001. The rankings help companies make a preliminary selection of agencies and service providers for their own digital projects.

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Sascha Lansmann, ]init[ AG
MARKETING & PR
Sascha Lansmann