]init[ Named a Best Managed Company for the Third Time

We have once again been named a winner of the 2026 Best Managed Companies Award. With this award and seal of approval, the jury recognizes ]init[ as an outstandingly managed company. The award highlights three strategic initiatives that have repositioned ]init[ and made it future-proof amid challenging market conditions.

Harald Felling, CEO ]init[ AG, und Dr. Axel Kaufmann, CFO ]init[ AG, mit Urkunde und Pokal zum Best Managed Companies Award 2026

Harald Fellig, Chief Executive Officer, and Dr. Axel Kaufmann, Chief Financial Officer, accepted the Best Managed Company 2026 award on May 21, 2026, in Frankfurt am Main. The seal of approval – awarded by Deloitte Private UBS the Federation of German Industries (BDI), and the Frankfurter Allgemeinen Zeitung – recognizes ]init[ for outstanding corporate management in all four core areas evaluated: strategy, productivity and innovation, culture and commitment, and finance and governance.

It is an honor for us to accept this award on behalf of our more than 1,200 employees, whose daily dedication is the foundation of our company’s success. In 2025, through the integration of the HBSN Group, the implementation of go-to-market structures, and our new corporate strategy, we have repeatedly demonstrated “Best Managed Change,” which positions us well for the future.

Dr. Axel Kaufmann

Chief Financial Officer

What convinced the jury

Three strategic projects particularly impressed the jury this year:

Updated Corporate Strategy

In 2025, ]init[ developed and adopted a new corporate strategy in response to changing market conditions and foreseeable trends. We have consistently reevaluated and realigned our strategic direction with a focus on customer needs and market developments. The jury recognizes this speed of decision-making and strategic clarity as a sign of strong corporate leadership.

The biggest transformation in the company's history

The transition to a go-to-market organization is the most far-reaching structural change that ]init[ has ever undergone. Structures, processes, and the entire marketing approach have been realigned and are now consistently focused on customer needs. Successfully pulling off a transformation of this magnitude is no small feat, and that is precisely why it is being recognized with this award.

Post Merger Integration as a Best Practice

In early 2025, ]init[ acquired the HBSN Group. The way ]init[ is managing the integration demonstrates what a structured, people-centered, and strategically sound post-merger integration can achieve.

The Best Managed Seal of Approval recognizes outstanding corporate leadership that fosters stability and does not rest on its laurels. Behind ]init[ stands a motivated team that takes responsibility – toward its employees, the market, and society—based on strong values.

Markus Seiz

Director at Deloitte Private and Head of the Best Managed Companies Program

About the Best Managed Companies Award

The Best Managed Companies program is an internationally recognized seal of quality for successful medium-sized companies. Initiated by Deloitte Private, UBS, the BDI, and the Frankfurter Allgemeine Zeitung, it honors companies that set new standards through strategic vision, innovative strength, and a strong leadership culture. The basic requirements for participation are a minimum annual revenue of 150 million euros and a headquarters in Germany.

Your contact person for media inquiries

Sascha Lansmann

Principal Communication Manager

+49 30 97006 759

Aktuelle Themen und Projekte

]init[ once again ranks among the top 3 in the 2026 Internet Agency Ranking

In the BVDW Internet Agency Ranking, ]init[ once again took third place and secured two second-place finishes in the sub-rankings. This success demonstrates that the end-to-end approach resonates with the market.

Our position in the ranking

v.l.n.r.: Rainer Schumacher (Beirat ]init[, zuvor Geschäftsführer der HBSN-Gruppe) Julia Läkemäker (Chief Operating Officer der ]init[ AG), Dr. Eckart Pech (Vorsitz der Geschäftsführung der HBSN-Gruppe), Harald Felling (Chief Executive Officer der ]init[ AG), Tobias Niemann (Beirat ]init[, zuvor Gründer und Geschäftsführer der HBSN-Gruppe)

]init[ expands its healthcare business with the acquisition of HBSN Group

HBSN Group is now fully owned by ]init[. This strategic combination creates a new market leader in digitalization for public administration and healthcare in Germany.

Joint force for the digitalization of society

Dr. Eckart Pech, Chief Business Officer Health at ]init[ AG

Dr. Eckart Pech becomes Chief Business Officer Health at ]init[

The Supervisory Board of ]init[ has appointed Dr. Eckart Pech as a new member of the Managing Board. Dr. Pech, who is based in Munich, will take over the newly created Health board department. By establishing this position, we are strengthening our position as a provider of digital end-to-end solutions in the healthcare sector.

High-profile manager joins the Executive Board team