From the information website to a full-fledged B2B portal: We accompany Europe's leading textile management provider in the digital transformation process.

174,600 company clients. 1 million people wearing MEWA work clothes. And over 2.5 million satisfied users of the MEWA cleaning systems. The new corporate website for Europe's leading textile management provider is as individual and comprehensive as MEWA’s products and services.

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Contemporary sales portal

Our certified Sitecore developer team transformed the existing information platform into a modern sales portal. The Sitecore Experience Platform 8.1 base serves all 16 national websites in 19 languages, ensuring consistency in customer browsing.

Cross-channel B2B communication

Our status as a Sitecore Gold Implementation Partner allowed us to directly connect the Sitecore CMS to MEWA’s internal systems. The high-performance interfaces for Media Asset Management (MAM), Product Information Management (PIM) and Customer Relationship Management (CRM) make the website well equipped for B2B communication with a cross-channel user experience.

Speaking of frontend, five viewports perfectly match the interactive interface to different devices, from smartphones to smart TVs.

Project Insights
  • High-level user experience through user group- and industry-entries optimized for target groups, with clearly structured product presentations on all digital touch-points
  • Fitting perfectly to the client’s requirements, and integrated into the system landscape, is the newest generation of Sitecore CMS with specially developed interfaces including the Canto Cumulus Digital Asset Management
  • Flexible presentation of the website through the implementation of an impressively responsive design with 4 viewing windows, 29 site templates and 14 image formats
  • Highest accessibility through the provision of a scaled infrastructure, in collaboration with MEWA’s hosting partner
Technology

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Robert Fröhlich, ]init[ AG
NEW BUSINESS & SALES
Robert Fröhlich
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