For Europe's largest manufacturer of safety valves, we are realigning their digital corporate communications. The new offer lays the foundation for omnichannel strategy and personalized client offerings.
Maximum space for digital marketing: Replatforming with Sitecore XP.
The MVP of the B2B portal: The relaunch of www.leser.com with a fresh, responsive design and a new technical infrastructure based on Sitecore XP is just the beginning of the journey together. Because the dialogue-oriented website begins as a Miminum Viable Product.
The best prerequisites for us to gradually expand the channel in the agile setup into a full-fledged B2B portal. Technically, we have already taken care of that: The Sitecore Experience Platform was specifically designed as an integration component of an omnichannel backend. This allows us to seamlessly integrate marketing and sales systems from the IT landscape of LESER to the website.
CMS upgrades for personalized experiences
The next milestones will be the internationalization, localization and personalization of the website. Through a CMS upgrade for multi-site support and content sharing, LESER will be able to orchestrate campaigns, microsites and country presence in the future with a central CMS. The personalization features of Sitecore for tailor-made, context-dependent user experiences should also be used more extensively.