Information meets Edutainment: Digital communication and strategy platform for the European Central Bank.

The current financial situation in Europe has made the online portal of the European Central Bank (ECB) one of the most sought-after resources for financial experts, journalists, and the general public. The ECB’s new website provides open, clear, and transparent information in 23 languages about monetary policy strategies, assessments, and decisions.

All target groups in view

Following the slogan "Information meets Edutainment" factual, educational information with entertaining multimedia content is purposefully combined. Dedicated content for financial experts is organized clearly and precisely. The general public, on the other hand, is introduced to the monetary policy of the ECB with casually prepared videos, online games and a broad range of social media.

We developed the modular design concept in a user-centered design process in close cooperation with the ECB.

“The new concept generates an effectively organized information flow for all target groups. We are proud to be able to participate in the ECB’s digital transformation process.”

Tim Kirlicks

Executive Dirtector, ]init[

The new platform strategy now enables the ECB to present microsites with their own design approach that integrate seamlessly under the ECB umbrella brand. The first of these is the site for the ECB’s single European banking supervision mechanism.

Project Insights
  • A UX process that takes into account the existing information architecture
  • A responsive design that clearly and convincingly presents the content and the umbrella brand
  • Well though-out templates, modules and HTML for implementation by the ECB’s technical team
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Robert Fröhlich, ]init[ AG
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Robert Fröhlich
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