Website & Editorial Support

In guarding against fatigue of the old CMS, we rebuilt the BAM website based on Government Site Builder.

Our UX consultants developed a new design and navigation concept, then implemented this new BAM identity on the web. And for a modern look to display the array of content that BAM produces, our designers created a tiled view allowing for flexible agenda setting and editorial freedom.


This took advantage of ]init[ specialist editorial staff. Based on the Content Strategy developed by us, we supported BAM with a comprehensive editorial package - including writing topic dossiers with the appropriate news and information value for the target groups. Understandable texts, photos and videos on the complex tasks and activities of the authority, thus creating an interesting and varied overview.

Project Insights
  • A contemporary design and navigation enables the different target groups various separate entry paths to the topics and information offered by BAM
  • A topic-based structure allows reference to current social issues, thereby improving external visibility
  • BAM’s work displayed in an interesting and authentic way – in cooperation with our partner for PR photothek
  • Full service relaunch with new concept, design, technical implementation and hosting in ]init[‘s own data center


What is your challenge?
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Anne Pohl, ]init[ AG
Anne Pohl
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