How do stock exchanges position themselves in fast-moving global markets? With a holistic brand experience and innovative product portfolios, perfectly tailored to the needs of trading partners. Eurex exemplifies this innovative strength with a User Centred Digital First Approach and gives the user experience of its digital platforms a powerful push. ]init[ was allowed to implement the visual and technical facelift on behalf of Deutsche Börse Group.
An intensive user experience design and a high-performance CMS architecture for a digital refresh.
In cooperation with a branding agency, we developed the new digital user experience for Eurex and Eurex Clearing. The task: to underscore Eurex's agile image in a powerful brand presence and significantly improve user satisfaction.
The subsequent implementation of the portals was based on the CoreMedia Content Cloud, with which content can be played out flexibly and precisely. Together with ]init[, Eurex rolled out the new platform in a global go-live for the European, American and Asian markets.
- Contemporary UX & UI for the digital Eurex ecosystem based on the brand refresh.
- Increased product focus with a powerful product search accessible from anywhere.
- One-domain concept integrates Eurex Exchange, Eurex Clearing and Asian sites into a single brand identity.
- Development of a front-end prototype as the basis for the CoreMedia implementation.
- Operation in the ]init[ Private Cloud for the highest business continuity.