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02.01.2012

The Voice of the Consumer

]init[ Modernizes Internet Portal vzbv.de
Screenshot www.vzbv.de
Screenshot www.vzbv.de

]init[ has completely redesigned and restructured the internet service www.vzbv.de for the Verbraucherzentrale Bundesverband e.V. (federal consumer advice center).

]init[ laid the foundations for the relaunch in 2010 with a strategic communication concept for the consumer advice center’s online services. The package of measures comprises detailed subject-related specifications for the revision of www.vzbv.de with integrated campaign and participation features.

]init[ was responsible for the detailed conception and design of the new www.vzbv.de site, based on this strategic concept : Decision-makers from politics and industry, media representatives, and people interested in politics now have access to well structured information, embedded in a clear portal layout with high recognition value thanks to intuitive navigation, flat information architecture, and active topic communication.

State-of-the-art CMS technology and standardized portal architecture enables easy initiation and seamless integration of online campaigns and participation services with www.vzbv.de. This has already been successfully implemented with the recently launched consumer portals www.lebensmittelklarheit.de and www.verbraucherbildung.de which were also designed by ]init[.