]init[ migrated the Bavarian State Chancellery campaign portal www.aufbruch.bayern to the in-house CMSBund system.

This has created additional benefits for editors creating content for the strategic campaign “Aufbruch Bayern” (“Bavaria on the move”). As the portal has now the same technical basis as www.bayern.de, maintaining its content is now much easier and more comfortable. Furthermore pictures, videos, and reports released on www.aufbruch.bayern.de can be transferred to other internet presences running on the same CMS system without greater additional work and expense.

init[ also updated the homepage of the internet service with an in individual look and feel based on the Bayern.de-styleguide.