On time for the BDI investment congress on 28th June 2011 the BDI launched its information portal about its investment agenda "In Deutschland investieren" (invest in Germany). This online campaign developed by ]init[ informs about best practices, topics and daily news about the collaborative effort of the German industry for an enduring increase of investment in Germany. The dynamic and communicative weight of the online campaign is due to surveys and info graphics as well as content which can easily be distributed across relevant social media networks. In addition member associations are able to integrate widgets as "Number of the day" seamlessly into their portal.