Wide-coverage government portal - information and services at first hand

Political messages, deepening information and practical service offers for transport and mobility, building and living for urban and rural areas are offered at www.bmvbs.de - at first hand. In August 2010 the Federal Ministry of Transport, Building and Urban Development launched this communication platform. Since then the portal has been an example for best practice for technical, highly competent, target-focused, media-friendly presentation of political targets and their implementation. ]init[was responsible for the sophisticated relaunch in a conceptual, creative and technical manner. Even after the launch of the website ]init[ is responsible for the operation of the platform and editors are supporting the Ministry at its daily work.

Online agenda setting - quick and target-focused response on current developments

The perception of a Ministry is characterized by media presence - also on the internet. In order to ensure optimal perception, the website www.bmvbs.de follows a new online agenda setting strategy: the interested audience is kept up-to-date by prominently placed statements by the minister and articles on recent developments and discussions in transport, building and urban development-related topics. Thanks to optimized publication workflows online editors are able to publish content in short time-frames. ]init[ consults the ministry in the implementation of new communication techniques. The ministry is one of the first to benefit from the communication potentials of Twitter.

Visual management of topics and topic-oriented target group navigation

User friendliness and strong service-orientation of www.bmvbs.de is assured by clear and attractive design using large-area illustrations and consequent orientation on four main topics. The clean presentation helps the user to focus on the most significant: exact information on concrete actions of the ministry and focus topics oriented on the target group - giving the visitor the impression of taking part in the political events and receiving information at first hand. This is further amplified by press material, videos and information graphics made available in a constantly growing media library.

Strategic online communication consulting and supervision of the internet editorial office

All ministries are requested to align their internet communications on the guiding principles of the e-government action plan i2010 of the European Union and the e-government strategy of the Federal Government currently in development. The ministry emphasizes that is has not only considered this in the strategic conception, but it implements these strategies in its daily editorial work. The communication concept of www.bmvbs.de is built on the main pillars of modern digital governmental communication: the portal orients itself along target-oriented content meeting the demands of its visitors, raised visibility of information, topics and service and establishes transparency and trust thanks to its communication offers. Supported by ]init[- when it comes to technical questions in the use of the content management system or the processing of complex technical content for the optimal effect in the internet.

Government Site Builder 4 solution with individual JavaScript and Flash

Efficient editing of text with proven editorial workflows and well-times publishing of content - without requiring special technical knowledge thanks to a powerful content management system. This requirement is fulfilled by ]init[ by the application of a tailored version of the Government Site Builder 4, the key content management solution of the Federal Government. An individually developed template and the extension of GSB base components with individual JavaScript and Flash elements give the website www.bmvbs.de a modern face, where internet editors are working on a highly reliable environment on recent news of the ministry.