Top sports have to be sponsored. Therefore the foundation Deutsche Sporthilfe makes advertisement with the campaign site “Dein Name für Deutschland” to find sponsors for their athletes. To reach as many people as possible via the internet, the campaign site is integrated into the corporate site of the foundation. There, German sports can be supported by making a donation directly online. Banner, E-Cards and a personalized TV spot, where your own name appears on the forearm of German swim star Paul Biedermann, are helping to spread the campaign. Their profile data as well as their sponsoring can be administrated by the “sponsors” in an especially created sponsors’ lounge.