The German cultural and creative economy with its approximately 238,000 companies received from the same-named initiative of the Federal Government an own internet presentation. The thematic website www.kultur-kreativ-wirtschaft.de released by the Federal Ministry of Economics and Technology (BMWi) and the representative of the Federal Government for Culture and Media aims to further strengthen as a networking and dialogue platform the public sensitivity of this industrial sector as an important, independent sector of economy. Thanks to the haptic functional elements and the intelligible navigation, the comprehensive range of information remains clearly structured on experiencing it including the latest news of the industrial sector, a media center, a forum, and detailed business cards for the eleven market segments.