Picking up the important future topic of biotechnology, the Federal Ministry of Education and Research (German abbr. BMBF) launched the strategy process “Biotechnologie2020+ - The Next Generation of Biotechnology Processes”. For this, ]init[ developed and realized www.biotechnologie2020plus.de on behalf of BIOCOM AG with the aim of presenting the strategy process on the internet using an independent information platform. The new website functions completely independently from the main site www.biotechnologie.de as a so-called satellite system. The video trailer, also conceived and realised by ]init[, was able to optimally set the scene for the new portal at the launch event.